The master in media innovation lasts 12 months and starts in September every year. It contains five main blocks (45 etcs, three- quarters of the program) and a graduation project:
Knowledge of media is essential when it comes to achieving higher strategic levels of thinking and gaining insights into abstract development processes. Being one of the pioneers of new media theory, Professor Dr. J. Bolter from the Georgia Institute of Technology is at the forefront of the integration of theory and practice, which is why we are thrilled to have him on the team of the Master in Media Innovation at NHTV.
The media theory block introduces students to the field of (contemporary) Media Studies / Media Theory. Media Studies is defined as an academic interdisciplinary field of study that deals with the content, history and effects of various media. To do right to the interdisciplinary character of Media Studies / Media Theory, this block will introduce several theoretical angles as well as subjects.
Keywords: Media economics, brand and digital media platform, business models design
The theory of business models will be based on the approach developed by Dr. A. Osterwalder in his PhD thesis: ‘The Business Model Ontology – A Proposition for a Design Science Approach’, which has similarities with Dr H. Bouwknegt’s model, but in the field of business model design.
The media technology module has two objectives. The first one is to equip students with state-of-the art methods to design and develop prototypes that would communicate efficiently and effectively their innovative ideas. The second one is to trigger their imagination about the potential of emerging technologies. Examples of methods include: paper prototyping, personas, UML, usability evaluation and video prototyping among others. Examples of emerging technologies include: pervasive computing, location based services, tabletop interfaces and mixed reality among others.
The block on communication studies will extend the student’s understanding of the scientific findings and theories that are relevant for this master. This block will require students to read a number of scientific papers in great depth. The block is divided into three parts, which address different aspects of current research in media studies.
The first module will deal with how different types of media can be classified, from different perspectives. Multiple classifications exist and we will discuss their overlap and differences in detail.
Media use and selection
The second module approaches media from a user perspective, using social-psychological insights to elaborate on the motives people have to use media and on the needs that media may fulfil.
Media processing and interpretation
The third module tries to look inside the user and discusses models of how people structure the incoming information, which parts of the mediated message they pay attention to, and what the information does with them.
In the final essay, students are asked to integrate the information presented in this block in an essay which touches upon all three modules.