Online and virtual environments seem to be more real than the real world entertaining more people through participation in on-line communities, virtual worlds and mobile devices than ever before. The applications and devices are becoming smarter and new interface devices are emerging. Entertainment applications incorporating virtual and augmented content are now a reality. At the same time, entertainment media is finding new consumers and purposes.

Video game development technologies are increasingly providing valuable immersive and engaging training simulations, visualisation applications and teleconferencing tools. Games themselves are becoming powerful advertising tools reaching out to an ever growing audience. New communication and entertainment devices, packed with features, are being released every month and alongside these new devices, new behaviours and entertainment cultures are emerging. This variation of the GA&D degree aims to educate the next generation of designers, producers and developers for this highly innovative industry.