Aron van der Valk started on the Master in Media Innovation after he graduated from NHTV’s bachelor’s programme in International Media and Entertainment Management in 2011. 
‘The master’s programme suited me very well. For one thing, students are really motivated and ambitious, which I like. We all see eye to eye. The bachelor’s programme International Media and Entertainment Management was fairly broad-based, with the master we were getting into the depth. It is all about concept development and innovation. And that’s where my ambitions are.’

Tough pitch
‘What I liked particularly about this master’s programme, is that it is very practical. In the first semester, you mainly attend theory courses, such as media technology and the history of media, because it is important for you to be familiar with all the possibilities and to understand the technology. After that, you are set to work on the development of a media concept, which you have to sell to a professional jury. I think this pitch was really tough, but also instructive.

My graduation
As a concept for my graduation I developed a ubiquitous game that can be played everywhere, anytime and on any device. Personally I thought the level of theory that had to be present in the documentation was quite high, but this motivated me to push my capabilities and myself.

The biggest challenge though was to profoundly shape the concept and to get all pieces together. A strong concept has to have a good idea, good business opportunities and convincing evidence as a prototype and documents. Eventually it all worked out fine, but I needed to cancel my vacation plans for that particular summer. But in the end I was definitely worth it.

After graduation
Currently I have started my own business and have gotten funding to actually and commercially create the very game concept I created in the master. This is definitely a very exciting step, but I feel confident that it will work out. What I currently experience is that the master has given me a thorough foundation of knowledge in the media field. But probably even more important it has brought me a very valuable network of media professionals.


Aron van der Valk