Bruce Hancock

Bruce Hancock is a Lecturer in content creation at NHTV International University and a consultant in Branded Entertainment. He has a Bachelor of Science degree from the Australian National University and a Master of Fine Arts from Columbia University in New York. He has written and produced globally distributed TV drama, feature films, online multi-path narratives, television commercials and is a published novelist. Most recently he has also been conceiving cross-media branded entertainment campaigns for clients such as Disney, Nokia, SonyBMG, Coca Cola and McDonalds.

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Marnix van Gisbergen

Dr. Marnix van Gisbergen is Research Director at ADE and committee member of the Nima Online Marketing Group. As a Research Director at a market research company Marnix worked as a research consultant for well-known companies in the media and entertainment industry. His research interests include the effects of (digital) advertising and communication strategies on consumer behavior. Marnix has a special interest in youth marketing, branding and semiotics. In 2006 he finished his dissertation project at the Radboud University. Marnix published over 50 articles in national and international (academic and professional) magazines.

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